Marketing trends | Bizcommunity

Marketing trends | Bizcommunity

News

#BizTrends2026 | M&C Saatchi Abel’s Johannes (Jojo) Keiper: Why creativity can’t be reasonable anymore

Advertising

#BizTrends2026 | M&C Saatchi Abel’s Johannes (Jojo) Keiper: Why creativity can’t be reasonable anymore

Johannes Keiper 21 hours

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 22 hours

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Marketing

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Chris Roets 23 hours

F45's Karen Loader explains how functional fitness, strength, pilates and recovery are reshaping sports marketing (Image supplied)

Marketing

#BizTrends2026 | F45's Karen Loader: 3 pillars reshaping sports marketing

Karen Loader 1 day

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

Branding

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

Advertising

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

Media

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Marketing

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Social Media

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Issued by Actorvate 29 Jan 2026

The ninth edition of VML’s Tomorrow’s Commerce report looks to shopper behaviour in 2026 and far beyond. The big take-out? Technology isn’t slowing down, but the humans are rebelling (Image supplied)

Advertising

#BizTrends2026 | VML’s Tomorrow’s Commerce: Technology isn’t slowing down but the humans are rebelling

VML 28 Jan 2026

Trends

#BizTrends2026 | Sociable's Jason van Dyk: 2026 belongs to brands built on community and authenticity

Jason van Dyk 27 Jan 2026

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Marketing

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Nicole DiNicola 23 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Michael Cost is the head of strategy and client development at Humanz. Source: Humanz.

Marketing

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet

Michael Cost 16 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Vaughan Croeser, vice president, marketing: The South African Breweries (AB InBev), says marketers must build for the long term responsibly (Image: © Bizcommunity)

IMC Conference

#NedbankIMC2025 | Vaughan Croeser: Build for the long-term, responsibly

Danette Breitenbach 3 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"

IMC Conference

#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"

Danette Breitenbach 2 Oct 2025

#NedbankIMC2025 | Bryony Rose: "It's not just pizza near me."

IMC Conference

#NedbankIMC2025 | Bryony Rose: "It's not just pizza near me."

Danette Breitenbach 1 Oct 2025

#NedbankIMC2025 | Charl Bassil: "Be brave. Be kind. Believe."

IMC Conference

#NedbankIMC2025 | Charl Bassil: "Be brave. Be kind. Believe."

1 Oct 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

Kaya 959 launches groundbreaking Kaya Business Club

Radio & Audio

Kaya 959 launches groundbreaking Kaya Business Club

Issued by Kaya 959 8 Aug 2025

Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

Biz Most Read Award winners November 2024

Online Media

Biz Most Read Award winners November 2024

Issued by Bizcommunity.com 1 Dec 2024

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

OOH

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024